My podcast of the week for 25 November 2024 is Strangers on a Bench.
Have you ever struck up a conversation with a stranger and been amazed by their story?
That’s the premise of Strangers on a Bench, a captivating podcast hosted by musician Tom Rosenthal. This unique show takes you on a journey through the lives of ordinary people with extraordinary stories.
The show’s unique format, featuring anonymous interviewees, creates a sense of intimacy and honesty that’s rarely found in other podcasts.
Tom speaks to wonderful people including a father who gave it all up to cycle to India, then came home and survived cancer. There’s also a young man who was jailed after assaulting someone and now wants to spend his life spreading love.
I loved it, and I think you will too.
The Rise of Podcasts
Podcasts have experienced significant growth in the UK over the past decade. The number of UK podcast listeners has steadily increased over the past decade. According to Ofcom, in 2024, just over 20% of UK adults (around 11.7 million people) listen to at least one podcast a week.
The growing popularity of podcasts is increasingly attracting advertisers. Ad spending on podcasts in the UK has increased significantly, reflecting the platform’s potential to reach a targeted audience.
The podcast industry has also become more professionalised, with increased investment in production quality, distribution, and marketing. This has led to a higher standard of podcast content.
Podcast advertising in the UK is growing, with revenue increasing and the number of users expected to grow. In 2023, podcast advertising in the UK generated £83 million, a 23% increase from 2022.
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About Me
Seasoned Marketing and PR Strategist
With over 30 years of experience in the marketing and PR industry, I’ve honed my skills in crafting and executing effective strategies for businesses of all sizes. My expertise lies in elevating brand awareness, driving engagement and achieving measurable results.
A New Chapter
In 2023, I embarked on a new adventure, trading the hustle and bustle of agency life for the serene beauty of the Peak District. While I’ve stepped away from the traditional agency setting, my passion for marketing and helping businesses thrive remains as strong as ever.
Let’s Work Together
Whether you’re a seasoned C-suite executive or an ambitious entrepreneur, I can provide the strategic guidance and tactical support you need to achieve your goals. My services include:
- Strategic Marketing Consulting – developing comprehensive marketing strategies tailored to your specific needs
- Brand Building and Positioning – creating strong, memorable brands that resonate with your target audience
- Crisis Communication – navigating challenging situations with grace and effectiveness.
- Content Creation – producing high-quality content that engages and informs your audience.
- Social Media Marketing – leveraging social media platforms to build brand awareness and drive traffic.
- Email Marketing – crafting effective email campaigns to nurture leads and drive conversions.