Move over long-form, short-form video should be in every marketing playbook in 2025.
While many predicted a resurgence of long-form video in 2024, short-form content continues to dominate the digital landscape. Platforms like TikTok, Instagram, YouTube, and LinkedIn have embraced this format, recognising its power to capture attention and drive engagement.
So, if you’re a busy marketing manager looking to plan for 2025, what do you need to know?
Why Short-Form Video?
Our increasingly busy lives demand quick, digestible content. Short-form videos are highly shareable, leading to rapid viral growth. From B2C to B2B, short-form video can be used to inform, entertain, and inspire.
Key Trends for 2025
While TikTok remains a dominant force, Instagram and LinkedIn have also embraced short-form video, offering diverse opportunities for brands. While longer short-form videos (up to 60 minutes on TikTok) are possible, the optimal length remains under a minute. Short-form video fosters a sense of community, allowing brands to connect with their audience on a deeper level. By tapping into trending topics and cultural phenomena, brands can capitalise on the viral potential of short-form video.
Tips for Marketers
Test different video lengths to identify the sweet spot for your audience. The first few seconds are crucial. Use strong visuals and audio to capture attention immediately. Tailor your content to each platform’s unique style and audience expectations. Encourage your audience to create their own short-form videos, fostering brand loyalty and increasing reach. Use analytics to measure the effectiveness of your short-form video campaigns and identify areas for improvement.
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