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The Influencer Marketing Dictionary

Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may hear and what they all mean. 

Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may hear and what they all mean.

  • Influencer: A person with a significant following on social media
  • Micro-influencer: An influencer with a smaller but highly engaged following
  • Macro-influencer: An influencer with a large following
  • Mega-influencer: A celebrity-level influencer with a massive following
  • Nano-influencer: A micro-influencer with a very small but highly engaged following
  • Sponsored content: Content created by an influencer in exchange for payment or product
  • Affiliate marketing: A marketing arrangement where an influencer earns a commission for promoting a product or service
  • Brand ambassador: An influencer who represents a brand long-term
  • Social media marketing: Using social media platforms to promote a brand or product
  • Social Media Analytics and Metrics
  • Engagement rate: The percentage of followers who interact with a post
  • Impression: The number of times a post is seen
  • Click-through rate (CTR): The percentage of people who click on a link in a post
  • Conversion rate: The percentage of people who take a desired action, such as making a purchase
  • Return on investment (ROI): The profit or loss generated from a social media campaign
  • Social media listening: Monitoring social media conversations to identify trends and customer sentiment
  • Content marketing: Creating and sharing valuable content to attract and retain customers
  • User-generated content (UGC): Content created by users, such as photos and videos
  • Social media algorithm: The system that determines which content is shown to users
  • Social proof: The psychological phenomenon where people are influenced by the actions of others
  • Viral marketing: The rapid spread of content through social media

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