Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may hear and what they all mean.
Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may hear and what they all mean.
- Influencer: A person with a significant following on social media
- Micro-influencer: An influencer with a smaller but highly engaged following
- Macro-influencer: An influencer with a large following
- Mega-influencer: A celebrity-level influencer with a massive following
- Nano-influencer: A micro-influencer with a very small but highly engaged following
- Sponsored content: Content created by an influencer in exchange for payment or product
- Affiliate marketing: A marketing arrangement where an influencer earns a commission for promoting a product or service
- Brand ambassador: An influencer who represents a brand long-term
- Social media marketing: Using social media platforms to promote a brand or product
- Social Media Analytics and Metrics
- Engagement rate: The percentage of followers who interact with a post
- Impression: The number of times a post is seen
- Click-through rate (CTR): The percentage of people who click on a link in a post
- Conversion rate: The percentage of people who take a desired action, such as making a purchase
- Return on investment (ROI): The profit or loss generated from a social media campaign
- Social media listening: Monitoring social media conversations to identify trends and customer sentiment
- Content marketing: Creating and sharing valuable content to attract and retain customers
- User-generated content (UGC): Content created by users, such as photos and videos
- Social media algorithm: The system that determines which content is shown to users
- Social proof: The psychological phenomenon where people are influenced by the actions of others
- Viral marketing: The rapid spread of content through social media
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