A lawsuit brought by Amazon against Perplexity AI is a foundational battle over the control and regulation of the next generation of AI-powered consumer interactions. The artificial intelligence revolution is accelerating, and with it, a new frontier of legal and…
The rise of the fractional CMO in uncertain economic times looks set to increase further as we head into 2026. If you’re a business owner or executive, you’ve probably heard the term ‘fractional CMO’ or ‘fractional marketing’ in recent years.…
The world of creative production has been turned on its head throughout 2025 - here’s everything you need to know about the latatest offering from Google - Nano Banana. Nano Banana is the catchy, community-given codename for Gemini 2.5 Flash…
Did Zohran Mamdani run the greatest marketing campaign of 2025? As a marketer, when you see a long-shot, self-described democratic socialist from Queens defeat a political titan (Andrew Cuomo) to become the next Mayor of New York City, your first…
Here's my ultimate UK GDPR checklist for small businesses. If you run a small business in the UK, dealing with GDPR compliance can feel like tackling a massive legal mountain. But don't panic! It’s not about endless paperwork; it's about…
The Waitrose 2025 festive campaign has arrived and it’s the rom-com I never knew I needed, providing the perfect gift this Christmas. The ad is an absolute triumph in festive advertising, delivering an ambitious four-minute romantic comedy that is precisely…
It's the ultimate corporate hospitality, the perfect B2B activation and the most unexpected trend in UK sports marketing - darts. You might not associate the 'Greatest Show on Earth' - the PDC World Darts Championship at Ally Pally - with…
In a French versus Saunders show down, Saunders is the absolute winner for me, delivering a Burberry Christmas ad that is total joy. The festive season has arrived, and with it, a masterclass in brand storytelling from a resurgent heritage…
The acquisition of Mark Ritson's MiniMBA by Brave Bison this summer is big news for marketiers. The digital media and marketing group Brave Bison announced the acquisition of the influential marketing training platform, MiniMBA, founded by renowned marketing professor Mark…
The 2025 Marks & Spencer Christmas Ad Is a Major Missed Opportunity. The Christmas ad season is a true battleground for the nation's best brands, and this year, I expected Marks & Spencer to deliver a knockout blow. The high…