The rise of the fractional CMO in uncertain economic times looks set to increase further as we head into 2026. If you’re a business owner or executive, you’ve probably heard the term ‘fractional CMO’ or ‘fractional marketing’ in recent years.…
The recent incident where the BBC's Have I Got News For You broadcast a false claim about Euan Blair’s company throws a harsh spotlight on the enormous challenges facing modern journalism. The mistake was blamed on young producers 'marinated in…
It's the ultimate corporate hospitality, the perfect B2B activation and the most unexpected trend in UK sports marketing - darts. You might not associate the 'Greatest Show on Earth' - the PDC World Darts Championship at Ally Pally - with…
We’ll soon be raising a toast to the Midlands PR Industry as the CIPR announces a new awards scheme. The industry awards season has always been a highlight of the calendar. It’s a vital moment to step away from the…
The Christmas John Lewis Ad 2025 , out this week, celebrates the power of nostalgia via a vinyl record. It's my favourite time of year - the Christmas ad season! Once again, John Lewis is one of the first out…
I was recently with an entrepreneur who spoke about black hat SEO. Years ago he was rapidly scalling his tech business and turned to a competitors’ agency to support his SEO. Everything was going brilliantly for two years and then,…
The world’s largest ad agency is betting big on graduates and it fills my heart with joy. It's been over 30 years since I was a fresh graduate hunting for my first comms job. Back then, the industry was a…
Lewis Capaldi on a rooftop in Nottinghamshire is marketing gold. I love a cunning stunt and this was a great one. Last week, Lewis Capaldi didn't just drop a new single. He dropped it from the roof of an Aldi…
I've clocked over 30 years in the communications industry and it got me thinking, what has it taught me? Yesterday, my daughter collected her GCSE results. This isn't a boast about creating a genius—she did well, and that’s all that…
We're taking another step towards digital as the Daily Mail scraps the MailOnline brand. In my thirty years working in PR, I've seen a lot of things change, but nothing has been as seismic as the media landscape's shift from…