A lawsuit brought by Amazon against Perplexity AI is a foundational battle over the control and regulation of the next generation of AI-powered consumer interactions. The artificial intelligence revolution is accelerating, and with it, a new frontier of legal and…
The rise of the fractional CMO in uncertain economic times looks set to increase further as we head into 2026. If you’re a business owner or executive, you’ve probably heard the term ‘fractional CMO’ or ‘fractional marketing’ in recent years.…
Instead of creating multi-channel national campaigns, should we really be putting a focus on local business instead? The way consumers shop has fundamentally changed. Far from just a fleeting lockdown trend, the focus on local businesses is now a critical…
The 2025 Marks & Spencer Christmas Ad Is a Major Missed Opportunity. The Christmas ad season is a true battleground for the nation's best brands, and this year, I expected Marks & Spencer to deliver a knockout blow. The high…
Lewis Capaldi on a rooftop in Nottinghamshire is marketing gold. I love a cunning stunt and this was a great one. Last week, Lewis Capaldi didn't just drop a new single. He dropped it from the roof of an Aldi…
This week, I've been listening to Dish from Waitrose, which is definitely more than just a great recipe. I'm a podcast addict. There's something about the intimacy of listening to a conversation while driving through the stunning, secluded country lanes…