Consumer Behavior Archives

What Topshop Returning to the High Street Teaches Us About Brand Experience

February 26, 2026
Brand Development, Branding

What Topshop Returning to the High Street Teaches Us About Brand Experience What Topshop Returning to the High Street Teaches Us About Brand Experience. For those of us over 30 (and then some), the name Topshop is not just a…

Amazon and Perplexity

November 20, 2025
Digital Marketing, Marketing

A lawsuit brought by Amazon against Perplexity AI is a foundational battle over the control and regulation of the next generation of AI-powered consumer interactions. The artificial intelligence revolution is accelerating, and with it, a new frontier of legal and…