Could a Meta privacy settlement signal a major shift for UK advertisers? Meta, the parent company of Facebook and Instagram, has agreed to cease targeting a UK citizen with personalised advertisements, settling a significant privacy lawsuit that could trigger widespread…
OpenAI's latest AI marvel, Sora, is now available to the US public promising to revolutionise video creation. Given the UK's historical tendency to follow US technological trends, ignoring AI's potential is a risky gamble. Text-to-Text Generator Sora, a text-to-video generator…
Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may hear and what they all mean. Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may…
I must have been living under a stone for the last decade, because I am only discovering my business woman of the week Marcia Kilgore in November 2024. And what a woman. Marcia is a Canadian-born entrepreneur who has founded…
Forget the furore about Jaguar’s marketing this week, we should really be looking at a high street phoenix rising. M&S of our youth. The once-stodgy retailer has undergone a stunning metamorphosis, emerging as a fashion and digital powerhouse. After a…
Creating the perfect LinkedIn Profile takes a bit of work. LinkedIn is your professional identity online. A well-crafted profile can open doors to new business opportunities, connect you with industry leaders, and boost your career. Here's my top tips to…
Is developing a personal brand on LinkedIn really necessary? In today's hyper-connected business world, personal branding is no longer a luxury; it's a necessity. For senior directors, LinkedIn offers a unique platform to amplify their professional profile and drive business…
Transforming Wheeldon Trees Cottages - A Case Study in Branding and Guest Experience. It’s no secret that alongside my marketing work, I also lend a hand to the family business. Wheeldon Trees Cottages is a luxury retreat in the Peak…