Could a Meta privacy settlement signal a major shift for UK advertisers? Meta, the parent company of Facebook and Instagram, has agreed to cease targeting a UK citizen with personalised advertisements, settling a significant privacy lawsuit that could trigger widespread…
This week, I've been listening to Dish from Waitrose, which is definitely more than just a great recipe. I'm a podcast addict. There's something about the intimacy of listening to a conversation while driving through the stunning, secluded country lanes…
2025 is seeing my Instagram influencer obsession evolving. My Instagram (@aderbyshirelife) might suggest I'm not an influencer, but that doesn't mean I'm immune to the allure of a well-placed recommendation. A certain sequin off-the-shoulder gown is living proof - though…
Derbyshire's economy, valued at an estimated £21 billion in 2021, presents a wealth of business potential. With a healthy 8.3% GDP growth between 2020 and 2021, the region is ripe for development. But navigating this landscape requires more than just…
This week marked a personal milestone in my quest for fitness in my fifties: I've taken up pickleball. I timed it perfectly to coincide with my favourite Super Bowl ad of the year. For those unfamiliar, pickleball (not to be…
As my Christmas shopping takes an upturn thanks to Black Friday, my business woman of the week is Victoria Beckham. Victoria Beckham has long been underestimated, and the UK media is no exception. However, her eponymous fashion and beauty brand…
My podcast of the week for 25 November 2024 is Strangers on a Bench. Have you ever struck up a conversation with a stranger and been amazed by their story? That's the premise of Strangers on a Bench, a captivating…
I must have been living under a stone for the last decade, because I am only discovering my business woman of the week Marcia Kilgore in November 2024. And what a woman. Marcia is a Canadian-born entrepreneur who has founded…
Transforming Wheeldon Trees Cottages - A Case Study in Branding and Guest Experience. It’s no secret that alongside my marketing work, I also lend a hand to the family business. Wheeldon Trees Cottages is a luxury retreat in the Peak…
Do SMEs need a powerful brand? For Small and Medium Enterprises (SMEs), a strong brand can be the difference between getting lost in the noise and becoming a household name. A well-defined brand helps your business stand out from competitors.…