It’s a not-so-merry greenwashing Christmas for three bands this holiday season. With Christmas only a few days away, the UK’s high streets and shipping warehouses are in full-throttle mode. But while shoppers are frantically ticking off their gift lists, the…
Is Zara’s New AI Move a Fashion Forward or a Digital Faux Pas? If there’s one thing I love more than a fresh Zara drop, it’s a juicy bit of marketing tech gossip. But the latest news coming out of…
A lawsuit brought by Amazon against Perplexity AI is a foundational battle over the control and regulation of the next generation of AI-powered consumer interactions. The artificial intelligence revolution is accelerating, and with it, a new frontier of legal and…
The rise of the fractional CMO in uncertain economic times looks set to increase further as we head into 2026. If you’re a business owner or executive, you’ve probably heard the term ‘fractional CMO’ or ‘fractional marketing’ in recent years.…
The world of creative production has been turned on its head throughout 2025 - here’s everything you need to know about the latatest offering from Google - Nano Banana. Nano Banana is the catchy, community-given codename for Gemini 2.5 Flash…
Did Zohran Mamdani run the greatest marketing campaign of 2025? As a marketer, when you see a long-shot, self-described democratic socialist from Queens defeat a political titan (Andrew Cuomo) to become the next Mayor of New York City, your first…
Here's my ultimate UK GDPR checklist for small businesses. If you run a small business in the UK, dealing with GDPR compliance can feel like tackling a massive legal mountain. But don't panic! It’s not about endless paperwork; it's about…
The Waitrose 2025 festive campaign has arrived and it’s the rom-com I never knew I needed, providing the perfect gift this Christmas. The ad is an absolute triumph in festive advertising, delivering an ambitious four-minute romantic comedy that is precisely…
It's the ultimate corporate hospitality, the perfect B2B activation and the most unexpected trend in UK sports marketing - darts. You might not associate the 'Greatest Show on Earth' - the PDC World Darts Championship at Ally Pally - with…
In a French versus Saunders show down, Saunders is the absolute winner for me, delivering a Burberry Christmas ad that is total joy. The festive season has arrived, and with it, a masterclass in brand storytelling from a resurgent heritage…