It's the 40th anniversary of Band Aid this month, which got me thinking, was it hte ultimate example of business networking? In the annals of music history, few events have left as indelible a mark as Bob Geldof's Band Aid.…
A tribute to Sarah Burton who passed away in November 2024. The West Midlands PR community suffered a loss this week with the news of Sarah Burton's passing from cancer. Her departure leaves a void in the industry, a testament…
Is there a lesson in the art of personal branding from the NBA? The recent Netflix documentary, Starting 5, offers a captivating glimpse into the lives of five of the NBA's most prominent players. Beyond the thrilling on-court action, the…
Does your company website really need a news section? Strong public relations relies on a powerful tool: the online news section of your website. If you struggle with getting media coverage or journalists can't find your news, it's time to…
Is developing a personal brand on LinkedIn really necessary? In today's hyper-connected business world, personal branding is no longer a luxury; it's a necessity. For senior directors, LinkedIn offers a unique platform to amplify their professional profile and drive business…
Transforming Wheeldon Trees Cottages - A Case Study in Branding and Guest Experience. It’s no secret that alongside my marketing work, I also lend a hand to the family business. Wheeldon Trees Cottages is a luxury retreat in the Peak…