I've clocked over 30 years in the communications industry and it got me thinking, what has it taught me? Yesterday, my daughter collected her GCSE results. This isn't a boast about creating a genius—she did well, and that’s all that…
This week, I've been listening to Dish from Waitrose, which is definitely more than just a great recipe. I'm a podcast addict. There's something about the intimacy of listening to a conversation while driving through the stunning, secluded country lanes…
OpenAI's latest AI marvel, Sora, is now available to the US public promising to revolutionise video creation. Given the UK's historical tendency to follow US technological trends, ignoring AI's potential is a risky gamble. Text-to-Text Generator Sora, a text-to-video generator…
Move over long-form, short-form video should be in every marketing playbook in 2025. While many predicted a resurgence of long-form video in 2024, short-form content continues to dominate the digital landscape. Platforms like TikTok, Instagram, YouTube, and LinkedIn have embraced…