UK Social Media in 2026
As we hurtle towards 2026, what do we expect from UK social media? For businesses and marketers understanding the trajectories of social media is crucial. Here’s a look at what we can expect from social media in the UK in…
The Influencer Marketing Dictionary
Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may hear and what they all mean. Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may…
The High Street Phoenix Rising
Forget the furore about Jaguar’s marketing this week, we should really be looking at a high street phoenix rising. M&S of our youth. The once-stodgy retailer has undergone a stunning metamorphosis, emerging as a fashion and digital powerhouse. After a…
Short-Form Video – the 2025 Marketing Playbook
Move over long-form, short-form video should be in every marketing playbook in 2025. While many predicted a resurgence of long-form video in 2024, short-form content continues to dominate the digital landscape. Platforms like TikTok, Instagram, YouTube, and LinkedIn have embraced…