It's the 40th anniversary of Band Aid this month, which got me thinking, was it hte ultimate example of business networking? In the annals of music history, few events have left as indelible a mark as Bob Geldof's Band Aid.…
My podcast of the week for 25 November 2024 is Strangers on a Bench. Have you ever struck up a conversation with a stranger and been amazed by their story? That's the premise of Strangers on a Bench, a captivating…
Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may hear and what they all mean. Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may…
I must have been living under a stone for the last decade, because I am only discovering my business woman of the week Marcia Kilgore in November 2024. And what a woman. Marcia is a Canadian-born entrepreneur who has founded…
Forget the furore about Jaguar’s marketing this week, we should really be looking at a high street phoenix rising. M&S of our youth. The once-stodgy retailer has undergone a stunning metamorphosis, emerging as a fashion and digital powerhouse. After a…
Is there a lesson in the art of personal branding from the NBA? The recent Netflix documentary, Starting 5, offers a captivating glimpse into the lives of five of the NBA's most prominent players. Beyond the thrilling on-court action, the…
Does your company website really need a news section? Strong public relations relies on a powerful tool: the online news section of your website. If you struggle with getting media coverage or journalists can't find your news, it's time to…
Transforming Wheeldon Trees Cottages - A Case Study in Branding and Guest Experience. It’s no secret that alongside my marketing work, I also lend a hand to the family business. Wheeldon Trees Cottages is a luxury retreat in the Peak…
Do SMEs need a powerful brand? For Small and Medium Enterprises (SMEs), a strong brand can be the difference between getting lost in the noise and becoming a household name. A well-defined brand helps your business stand out from competitors.…