I hope my marketer's guide to social media performance in 2025 will help with your their planning for the coming year. Social media is a foundational layer of global commerce and communication. With the total global social networking audience estimated…
In a French versus Saunders show down, Saunders is the absolute winner for me, delivering a Burberry Christmas ad that is total joy. The festive season has arrived, and with it, a masterclass in brand storytelling from a resurgent heritage…
The acquisition of Mark Ritson's MiniMBA by Brave Bison this summer is big news for marketiers. The digital media and marketing group Brave Bison announced the acquisition of the influential marketing training platform, MiniMBA, founded by renowned marketing professor Mark…
The 2025 Marks & Spencer Christmas Ad Is a Major Missed Opportunity. The Christmas ad season is a true battleground for the nation's best brands, and this year, I expected Marks & Spencer to deliver a knockout blow. The high…
We’ll soon be raising a toast to the Midlands PR Industry as the CIPR announces a new awards scheme. The industry awards season has always been a highlight of the calendar. It’s a vital moment to step away from the…
The Christmas John Lewis Ad 2025 , out this week, celebrates the power of nostalgia via a vinyl record. It's my favourite time of year - the Christmas ad season! Once again, John Lewis is one of the first out…
I was recently with an entrepreneur who spoke about black hat SEO. Years ago he was rapidly scalling his tech business and turned to a competitors’ agency to support his SEO. Everything was going brilliantly for two years and then,…
The world’s largest ad agency is betting big on graduates and it fills my heart with joy. It's been over 30 years since I was a fresh graduate hunting for my first comms job. Back then, the industry was a…
Lewis Capaldi on a rooftop in Nottinghamshire is marketing gold. I love a cunning stunt and this was a great one. Last week, Lewis Capaldi didn't just drop a new single. He dropped it from the roof of an Aldi…
Does brand truly drive business growth, or is it merely a reflection of underlying strategy? The recent evolution of the UK fintech veteran, Starling, provides a compelling case study for marketing specialists. Starling has overhauled its brand to include a…