A tribute to Sarah Burton who passed away in November 2024. The West Midlands PR community suffered a loss this week with the news of Sarah Burton's passing from cancer. Her departure leaves a void in the industry, a testament…
Move over long-form, short-form video should be in every marketing playbook in 2025. While many predicted a resurgence of long-form video in 2024, short-form content continues to dominate the digital landscape. Platforms like TikTok, Instagram, YouTube, and LinkedIn have embraced…
Creating the perfect LinkedIn Profile takes a bit of work. LinkedIn is your professional identity online. A well-crafted profile can open doors to new business opportunities, connect you with industry leaders, and boost your career. Here's my top tips to…
Is developing a personal brand on LinkedIn really necessary? In today's hyper-connected business world, personal branding is no longer a luxury; it's a necessity. For senior directors, LinkedIn offers a unique platform to amplify their professional profile and drive business…
As Twitter users seeks alternative platforms is Bluesky about to take flight? With Elon Musk's acquisition of Twitter (now X) in 2022, a wave of users sought refuge on alternative platforms. Among them, Bluesky has emerged as a serious contender,…