John Lewis Ad 2025
The Christmas John Lewis Ad 2025 , out this week, celebrates the power of nostalgia via a vinyl record. It's my favourite time of year - the Christmas ad season! Once again, John Lewis is one of the first out…
Black Hat SEO
I was recently with an entrepreneur who spoke about black hat SEO. Years ago he was rapidly scalling his tech business and turned to a competitors’ agency to support his SEO. Everything was going brilliantly for two years and then,…
World’s Largest Ad Agency is Betting Big on Graduates
The world’s largest ad agency is betting big on graduates and it fills my heart with joy. It's been over 30 years since I was a fresh graduate hunting for my first comms job. Back then, the industry was a…
Does Brand Drive Business?
Does brand truly drive business growth, or is it merely a reflection of underlying strategy? The recent evolution of the UK fintech veteran, Starling, provides a compelling case study for marketing specialists. Starling has overhauled its brand to include a…
Are We Falling Out of Love with Radio?
Are we falling out of love with radio in the UK? There has never been more entertainment choice at our finger tips. So what’s happening in 2025? The question of whether the UK is falling out of love with radio…
What 30 Years in the Communications Industry Taught Me
I've clocked over 30 years in the communications industry and it got me thinking, what has it taught me? Yesterday, my daughter collected her GCSE results. This isn't a boast about creating a genius—she did well, and that’s all that…
Market Your Way To Success
I know it's harsh for solo business owners, but sometimes you just need to market your way to success. As a solo business owner, you're the engine behind every aspect of your business. You're the CEO, the head of product…
How Often Should You Be Posting on Instagram?
How often should you be posting on Instagram to maximise your reach and resonance? It’s a question every brand and creator asks, and for good reason. The answer is often seen as a tightrope walk between being present and becoming…
Daily Mail Scraps MailOnline Brand
We're taking another step towards digital as the Daily Mail scraps the MailOnline brand. In my thirty years working in PR, I've seen a lot of things change, but nothing has been as seismic as the media landscape's shift from…
University or Work?
Thousands of people receiving A-Level results today will already have wrestled with going to university or simply going straight into work. If you've received your results today, a massive congratulations. This is a huge milestone, and you should be incredibly…