Is there a lesson in the art of personal branding from the NBA? The recent Netflix documentary, Starting 5, offers a captivating glimpse into the lives of five of the NBA's most prominent players. Beyond the thrilling on-court action, the…
Is developing a personal brand on LinkedIn really necessary? In today's hyper-connected business world, personal branding is no longer a luxury; it's a necessity. For senior directors, LinkedIn offers a unique platform to amplify their professional profile and drive business…
Transforming Wheeldon Trees Cottages - A Case Study in Branding and Guest Experience. It’s no secret that alongside my marketing work, I also lend a hand to the family business. Wheeldon Trees Cottages is a luxury retreat in the Peak…