The Tattle Life Take Down The Tattle Life takedown is a victory for accountability and a new era for influencer marketing. For years, those of us working in the world of influencer and celebrity marketing have seen the dark underbelly…
Could a Meta privacy settlement signal a major shift for UK advertisers? Meta, the parent company of Facebook and Instagram, has agreed to cease targeting a UK citizen with personalised advertisements, settling a significant privacy lawsuit that could trigger widespread…
This week, I've been listening to Dish from Waitrose, which is definitely more than just a great recipe. I'm a podcast addict. There's something about the intimacy of listening to a conversation while driving through the stunning, secluded country lanes…
Social media news this week - BuzzFeed aims to disrupt social media with its 'Island' platform. The digital media giant, known for its viral content, aims to move boldly into the social media arena. Led by CEO Jonah Peretti, BuzzFeed…
This week marked a personal milestone in my quest for fitness in my fifties: I've taken up pickleball. I timed it perfectly to coincide with my favourite Super Bowl ad of the year. For those unfamiliar, pickleball (not to be…
Are we now living in an echo chamber? Recent events have certainly raised concerns about the future of social media and its potential to reinforce societal divisions. Experts are warning that changes to content moderation policies and the increasing alignment…
OpenAI's latest AI marvel, Sora, is now available to the US public promising to revolutionise video creation. Given the UK's historical tendency to follow US technological trends, ignoring AI's potential is a risky gamble. Text-to-Text Generator Sora, a text-to-video generator…
As my Christmas shopping takes an upturn thanks to Black Friday, my business woman of the week is Victoria Beckham. Victoria Beckham has long been underestimated, and the UK media is no exception. However, her eponymous fashion and beauty brand…
Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may hear and what they all mean. Here’s my social media and influencer marketing dictionary – a guide to all the phrases you may…
Forget the furore about Jaguar’s marketing this week, we should really be looking at a high street phoenix rising. M&S of our youth. The once-stodgy retailer has undergone a stunning metamorphosis, emerging as a fashion and digital powerhouse. After a…