Meta wins major antitrust battle, avoiding break-up over Instagram and WhatsApp acquisitions. Facebook-parent Meta Platforms has scored a significant victory against U.S. antitrust regulators, with a federal judge ruling that the company did not violate antitrust laws through its decade-old…
How often should you be posting on Instagram to maximise your reach and resonance? It’s a question every brand and creator asks, and for good reason. The answer is often seen as a tightrope walk between being present and becoming…
Could a Meta privacy settlement signal a major shift for UK advertisers? Meta, the parent company of Facebook and Instagram, has agreed to cease targeting a UK citizen with personalised advertisements, settling a significant privacy lawsuit that could trigger widespread…
Forget the furore about Jaguar’s marketing this week, we should really be looking at a high street phoenix rising. M&S of our youth. The once-stodgy retailer has undergone a stunning metamorphosis, emerging as a fashion and digital powerhouse. After a…
Move over long-form, short-form video should be in every marketing playbook in 2025. While many predicted a resurgence of long-form video in 2024, short-form content continues to dominate the digital landscape. Platforms like TikTok, Instagram, YouTube, and LinkedIn have embraced…