Market Your Way To Success
I know it's harsh for solo business owners, but sometimes you just need to market your way to success. As a solo business owner, you're the engine behind every aspect of your business. You're the CEO, the head of product…
My Evolving Influencer Obsession
2025 is seeing my Instagram influencer obsession evolving. My Instagram (@aderbyshirelife) might suggest I'm not an influencer, but that doesn't mean I'm immune to the allure of a well-placed recommendation. A certain sequin off-the-shoulder gown is living proof - though…
Derbyshire’s Business Potential
Derbyshire's economy, valued at an estimated £21 billion in 2021, presents a wealth of business potential. With a healthy 8.3% GDP growth between 2020 and 2021, the region is ripe for development. But navigating this landscape requires more than just…
My Business Woman of the Week – Victoria Beckham
As my Christmas shopping takes an upturn thanks to Black Friday, my business woman of the week is Victoria Beckham. Victoria Beckham has long been underestimated, and the UK media is no exception. However, her eponymous fashion and beauty brand…
Band Aid – The Ultimate Example of Business Networking
It's the 40th anniversary of Band Aid this month, which got me thinking, was it hte ultimate example of business networking? In the annals of music history, few events have left as indelible a mark as Bob Geldof's Band Aid.…
The Art of Personal Branding from the NBA
Is there a lesson in the art of personal branding from the NBA? The recent Netflix documentary, Starting 5, offers a captivating glimpse into the lives of five of the NBA's most prominent players. Beyond the thrilling on-court action, the…