The rise of the fractional CMO in uncertain economic times looks set to increase further as we head into 2026. If you’re a business owner or executive, you’ve probably heard the term ‘fractional CMO’ or ‘fractional marketing’ in recent years.…
Did Zohran Mamdani run the greatest marketing campaign of 2025? As a marketer, when you see a long-shot, self-described democratic socialist from Queens defeat a political titan (Andrew Cuomo) to become the next Mayor of New York City, your first…
In a French versus Saunders show down, Saunders is the absolute winner for me, delivering a Burberry Christmas ad that is total joy. The festive season has arrived, and with it, a masterclass in brand storytelling from a resurgent heritage…
The 2025 Marks & Spencer Christmas Ad Is a Major Missed Opportunity. The Christmas ad season is a true battleground for the nation's best brands, and this year, I expected Marks & Spencer to deliver a knockout blow. The high…
Does brand truly drive business growth, or is it merely a reflection of underlying strategy? The recent evolution of the UK fintech veteran, Starling, provides a compelling case study for marketing specialists. Starling has overhauled its brand to include a…
I've clocked over 30 years in the communications industry and it got me thinking, what has it taught me? Yesterday, my daughter collected her GCSE results. This isn't a boast about creating a genius—she did well, and that’s all that…
I know it's harsh for solo business owners, but sometimes you just need to market your way to success. As a solo business owner, you're the engine behind every aspect of your business. You're the CEO, the head of product…
What's next for WPP? I've worked in agencies for 30 years and seen most things, but nothing has captured my attention quite like the unfolding story at WPP. The once-unquestioned industry juggernaut is facing its biggest challenge yet. What’s the…
Could a Meta privacy settlement signal a major shift for UK advertisers? Meta, the parent company of Facebook and Instagram, has agreed to cease targeting a UK citizen with personalised advertisements, settling a significant privacy lawsuit that could trigger widespread…
This week, I've been listening to Dish from Waitrose, which is definitely more than just a great recipe. I'm a podcast addict. There's something about the intimacy of listening to a conversation while driving through the stunning, secluded country lanes…