A lawsuit brought by Amazon against Perplexity AI is a foundational battle over the control and regulation of the next generation of AI-powered consumer interactions. The artificial intelligence revolution is accelerating, and with it, a new frontier of legal and…
The rise of the fractional CMO in uncertain economic times looks set to increase further as we head into 2026. If you’re a business owner or executive, you’ve probably heard the term ‘fractional CMO’ or ‘fractional marketing’ in recent years.…
I hope my marketer's guide to social media performance in 2025 will help with your their planning for the coming year. Social media is a foundational layer of global commerce and communication. With the total global social networking audience estimated…
The Christmas John Lewis Ad 2025 , out this week, celebrates the power of nostalgia via a vinyl record. It's my favourite time of year - the Christmas ad season! Once again, John Lewis is one of the first out…
I was recently with an entrepreneur who spoke about black hat SEO. Years ago he was rapidly scalling his tech business and turned to a competitors’ agency to support his SEO. Everything was going brilliantly for two years and then,…
The world’s largest ad agency is betting big on graduates and it fills my heart with joy. It's been over 30 years since I was a fresh graduate hunting for my first comms job. Back then, the industry was a…
Lewis Capaldi on a rooftop in Nottinghamshire is marketing gold. I love a cunning stunt and this was a great one. Last week, Lewis Capaldi didn't just drop a new single. He dropped it from the roof of an Aldi…
I've clocked over 30 years in the communications industry and it got me thinking, what has it taught me? Yesterday, my daughter collected her GCSE results. This isn't a boast about creating a genius—she did well, and that’s all that…
I know it's harsh for solo business owners, but sometimes you just need to market your way to success. As a solo business owner, you're the engine behind every aspect of your business. You're the CEO, the head of product…
Could a Meta privacy settlement signal a major shift for UK advertisers? Meta, the parent company of Facebook and Instagram, has agreed to cease targeting a UK citizen with personalised advertisements, settling a significant privacy lawsuit that could trigger widespread…