The world’s largest ad agency is betting big on graduates and it fills my heart with joy. It's been over 30 years since I was a fresh graduate hunting for my first comms job. Back then, the industry was a…
Does brand truly drive business growth, or is it merely a reflection of underlying strategy? The recent evolution of the UK fintech veteran, Starling, provides a compelling case study for marketing specialists. Starling has overhauled its brand to include a…
Are we falling out of love with radio in the UK? There has never been more entertainment choice at our finger tips. So what’s happening in 2025? The question of whether the UK is falling out of love with radio…
I've clocked over 30 years in the communications industry and it got me thinking, what has it taught me? Yesterday, my daughter collected her GCSE results. This isn't a boast about creating a genius—she did well, and that’s all that…
I know it's harsh for solo business owners, but sometimes you just need to market your way to success. As a solo business owner, you're the engine behind every aspect of your business. You're the CEO, the head of product…
How often should you be posting on Instagram to maximise your reach and resonance? It’s a question every brand and creator asks, and for good reason. The answer is often seen as a tightrope walk between being present and becoming…
We're taking another step towards digital as the Daily Mail scraps the MailOnline brand. In my thirty years working in PR, I've seen a lot of things change, but nothing has been as seismic as the media landscape's shift from…
Thousands of people receiving A-Level results today will already have wrestled with going to university or simply going straight into work. If you've received your results today, a massive congratulations. This is a huge milestone, and you should be incredibly…
What's next for WPP? I've worked in agencies for 30 years and seen most things, but nothing has captured my attention quite like the unfolding story at WPP. The once-unquestioned industry juggernaut is facing its biggest challenge yet. What’s the…
Could a Meta privacy settlement signal a major shift for UK advertisers? Meta, the parent company of Facebook and Instagram, has agreed to cease targeting a UK citizen with personalised advertisements, settling a significant privacy lawsuit that could trigger widespread…