Market Your Way To Success
I know it's harsh for solo business owners, but sometimes you just need to market your way to success. As a solo business owner, you're the engine behind every aspect of your business. You're the CEO, the head of product…
How To Work the LinkedIn Algorithm
Stuggling on how to work the LinkedIN Algorithm? You're not alone. In an era where digital presence is paramount, the mechanics of a platform's algorithm can seem like a closely guarded secret. For professional communicators, understanding this digital gatekeeper is…
How Often Should You Be Posting on Instagram?
How often should you be posting on Instagram to maximise your reach and resonance? It’s a question every brand and creator asks, and for good reason. The answer is often seen as a tightrope walk between being present and becoming…
Daily Mail Scraps MailOnline Brand
We're taking another step towards digital as the Daily Mail scraps the MailOnline brand. In my thirty years working in PR, I've seen a lot of things change, but nothing has been as seismic as the media landscape's shift from…
University or Work?
Thousands of people receiving A-Level results today will already have wrestled with going to university or simply going straight into work. If you've received your results today, a massive congratulations. This is a huge milestone, and you should be incredibly…
Social Showdown Brewing in Australia
A powerful social media showdown is brewing in Australia, with global implications. The Australian government’s move to ban social media for users under 16 has prompted tech giants and their celebrity influencers to prepare for a "ground war," according to…
The Tattle Life Take Down
The Tattle Life Take Down The Tattle Life takedown is a victory for accountability and a new era for influencer marketing. For years, those of us working in the world of influencer and celebrity marketing have seen the dark underbelly…
Major Meta Shift for UK Advertisers?
Could a Meta privacy settlement signal a major shift for UK advertisers? Meta, the parent company of Facebook and Instagram, has agreed to cease targeting a UK citizen with personalised advertisements, settling a significant privacy lawsuit that could trigger widespread…
More Than Just a Recipe
This week, I've been listening to Dish from Waitrose, which is definitely more than just a great recipe. I'm a podcast addict. There's something about the intimacy of listening to a conversation while driving through the stunning, secluded country lanes…
BuzzFeed Aims to Disrupt Social Media with ‘Island’ Platform
Social media news this week - BuzzFeed aims to disrupt social media with its 'Island' platform. The digital media giant, known for its viral content, aims to move boldly into the social media arena. Led by CEO Jonah Peretti, BuzzFeed…