The End of the Punk Era
The End of the Punk Era It’s the end of the Punk era, but what does the BrewDog Buyout Teaches Us About PR? The news that BrewDog has been sold to US-based Tilray Brands in a £33 million pre-pack administration…
Why Quality Content Needs a Paywall
Why Quality Content Needs a Paywall Why quality content needs a paywall and possibly an AI License too. In the marketing world, we often talk about content being king. However, in the age of Generative AI, that king is being…
What 30 Years in the Communications Industry Taught Me
I've clocked over 30 years in the communications industry and it got me thinking, what has it taught me? Yesterday, my daughter collected her GCSE results. This isn't a boast about creating a genius—she did well, and that’s all that…
How Often Should You Be Posting on Instagram?
How often should you be posting on Instagram to maximise your reach and resonance? It’s a question every brand and creator asks, and for good reason. The answer is often seen as a tightrope walk between being present and becoming…