Meta wins major antitrust battle, avoiding break-up over Instagram and WhatsApp acquisitions. Facebook-parent Meta Platforms has scored a significant victory against U.S. antitrust regulators, with a federal judge ruling that the company did not violate antitrust laws through its decade-old…
Hot off the press is the swift demise of Sky Sports’ Halo. More a goodbye than a halo. In the fast-paced world of digital marketing, brands are constantly striving to connect with specific audiences. But what happens when an attempt…
As we hurtle towards 2026, what do we expect from UK social media? For businesses and marketers understanding the trajectories of social media is crucial. Here’s a look at what we can expect from social media in the UK in…
Is it time for sticter rules for UK influencers? The world of influencer marketing has exploded, becoming a cornerstone of modern advertising. But as its influence grows, so does the scrutiny. Compliance is fast becoming the defining characteristic of professionalism…
The rise of the fractional CMO in uncertain economic times looks set to increase further as we head into 2026. If you’re a business owner or executive, you’ve probably heard the term ‘fractional CMO’ or ‘fractional marketing’ in recent years.…
The recent incident where the BBC's Have I Got News For You broadcast a false claim about Euan Blair’s company throws a harsh spotlight on the enormous challenges facing modern journalism. The mistake was blamed on young producers 'marinated in…
It's the ultimate corporate hospitality, the perfect B2B activation and the most unexpected trend in UK sports marketing - darts. You might not associate the 'Greatest Show on Earth' - the PDC World Darts Championship at Ally Pally - with…
I hope my marketer's guide to social media performance in 2025 will help with your their planning for the coming year. Social media is a foundational layer of global commerce and communication. With the total global social networking audience estimated…
The 2025 Marks & Spencer Christmas Ad Is a Major Missed Opportunity. The Christmas ad season is a true battleground for the nation's best brands, and this year, I expected Marks & Spencer to deliver a knockout blow. The high…
We’ll soon be raising a toast to the Midlands PR Industry as the CIPR announces a new awards scheme. The industry awards season has always been a highlight of the calendar. It’s a vital moment to step away from the…