Why Quality Content Needs a Paywall Why quality content needs a paywall and possibly an AI License too. In the marketing world, we often talk about content being king. However, in the age of Generative AI, that king is being…
Formula 1 Record-Breaking Financial Growth The roar of Formula 1 engines is being matched by the sound of record-breaking financial growth. As the dust settles on the latest fiscal period, the sport has unveiled a set of results that prove…
The landmark Meta addiction trial in Los Angeles has sent shockwaves far beyond the courtroom. For the first time, Mark Zuckerberg has faced a jury to defend allegations that Instagram and Facebook were designed to be intentionally addictive. The legal…
When the influencer becomes the brand, you know things are changing and the latest Slazenger experiment demonstrates this perfectly. For decades, the Slazenger logo - the iconic leaping panther - represented the pinnacle of British sports. It provided the orange…
What 10 cottages taught me about marketing. From corporate strategy to a 23.5% ROI in the Peak District: Discover how a marketing consultant and her husband turned a "crazy" side hustle into a market-leading brand, proving you’re never too old…
Meta wins major antitrust battle, avoiding break-up over Instagram and WhatsApp acquisitions. Facebook-parent Meta Platforms has scored a significant victory against U.S. antitrust regulators, with a federal judge ruling that the company did not violate antitrust laws through its decade-old…
Hot off the press is the swift demise of Sky Sports’ Halo. More a goodbye than a halo. In the fast-paced world of digital marketing, brands are constantly striving to connect with specific audiences. But what happens when an attempt…
As we hurtle towards 2026, what do we expect from UK social media? For businesses and marketers understanding the trajectories of social media is crucial. Here’s a look at what we can expect from social media in the UK in…
Is it time for sticter rules for UK influencers? The world of influencer marketing has exploded, becoming a cornerstone of modern advertising. But as its influence grows, so does the scrutiny. Compliance is fast becoming the defining characteristic of professionalism…
The rise of the fractional CMO in uncertain economic times looks set to increase further as we head into 2026. If you’re a business owner or executive, you’ve probably heard the term ‘fractional CMO’ or ‘fractional marketing’ in recent years.…